The viral hashtag created in 2017 is a live event! Rose L. Horton and a lineup of incredible speakers are back. Join us for the 3rd annual NotOnMyWatch Conference + Hackathon and be part of the conversation and solution as innovation takes center stage.
We know the problem, we’ve seen glimmers of hope for the future, now we take action.
The Hashtag Becomes a Conference
The #Hashtag
The viral hashtag #notonmywatch was created by Rose L. Horton, MSM, RNC-OB, NEA-BC, FAAN, in 2017 because of her frustration at the rising rate of maternal morbidity and mortality. The hashtag is a call to action for her fellow nurses, as the largest healthcare employee contingent, to use their collective voices in caring for all birthing people.
The #Tenets
The five tenets and foundational pillars of #notonmywatch are:
Treat everyone with dignity and respect
Listen to and believe women
Provide evidence-based care
Commit to shared decision-making
Advocate for all birthing people
The #Plan
CDC reported that in 2024, 87% of maternal mortality cases were preventable. The numbers are going up not down; how do we improve care for the birthing community? Maybe there’s a way to be focused and galvanize perinatal healthcare professionals to continue to adopt this vision .
The #Conference
Welcome to the third annual #NOMW Conference, where birthworkers come together to learn, share, and grow. Attendees will leave inspired and committed to facilitating joy for the birthing community. As the old adage says, a rising tide lifts all boats, therefore, clinicians, providers and partners will also experience joy in their work.
Meet Our Speakers
Full schedule coming soon!
We are currently applying for NCPD contact hours and expect to offer 6.5 NCPD contact hours for participating in this event.
Check Out Our Former Sponsors & Exhibitors!
When:
Conference: October 21, 2026, 8:00 AM - 5:30 PM ET
Hackathon: October 22, 2026, 9:00 AM - 3:00 PM
Where:
Emory Decatur Hospital
2701 N Decatur Rd
Frequently Asked Questions
General
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Early Bird registration is $175 (June 29 through August 7)
General Admission registration is $200
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We want you to be comfortable! Business casual attire is suggested, and please remember to dress in layers, as conference rooms may be chilly.
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There are no refunds for this event. However, you are able to transfer your registration to another attendee.
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For the conference we will provide a light breakfast, lunch, and an afternoon snack. #yum
For the Hackathon we will provide a light breakfast, lunch, and an afternoon reception.
(If you have any dietary restrictions please note it in your registration, and we will do our best to accommodate you!)
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Yes! We are offering 6.5 NCPD contact hours for participating in this event.
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Check out our Hackathon page for more information!
Logistics and travel
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The Conference & Hackathon will be held at the Emory Decatur Hospital.
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Attendees will park in the adjoining garage. There is a $6 fee.
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There is not a room block for this event. Here is the hotel we recommend, though:
Diaper drive info coming soon!
Join us in making this event even more impactful: help us reach our diaper drive goal!
1 in 2 U.S. families struggles with diaper need. We want to change that. Babies without clean diapers are exposed to more potential health risks & less likely accepted to daycares, leaving parents unable to attend work. Let’s help ease that burden.